An email list is still one of the most dependable ways to sell PLR and digital products, and both Kit (formerly ConvertKit) and MailerLite offer free plans to get you started. This comparison is based on each company’s pricing page and help documentation as of October 2026. We haven’t run our own tests, and plans change often, so confirm the details before you sign up.
Kit’s free plan at a glance
- Up to 10,000 subscribers
- Unlimited landing pages, forms and email broadcasts
- Tagging and segmentation
- Selling digital products and subscriptions, with a listed transaction fee of 3.5% + 30¢
- One user and email support
- Not included: visual automations and email sequences, which start on the Creator plan (listed at $33/month for 1,000 subscribers)
MailerLite’s free plan at a glance
- Up to 250 subscribers and 2,500 emails a month
- Email campaigns, 3 automations and 3 signup forms
- 1 website and 1 landing page
- 1 digital product or booking
- Two user seats and community support
- The paid Comfort plan starts at $12/month, according to the pricing page FAQ
One thing to check: MailerLite’s pricing page lists one digital product on the free plan, while its help article on selling through Stripe refers to the Comfort and Power plans. If selling inside MailerLite matters to you, confirm what your account allows.
Pros and cons for PLR sellers
Kit
- Pros: a much higher free subscriber limit, unlimited landing pages for lead magnets, and built-in product sales.
- Cons: no automated welcome sequence on the free plan, and a per-sale fee when you sell through Kit.
MailerLite
- Pros: a small number of automations on the free plan, so you can set up a basic welcome series, plus a lower starting price for paid plans.
- Cons: the 250-subscriber cap fills quickly, and the free plan’s landing pages and products are limited.
Who each one suits
Kit’s free plan suits sellers who want to grow a large list with lead magnets and send regular broadcasts, and who are fine with upgrading later for automation.
MailerLite’s free plan suits brand-new sellers testing one lead magnet and a short welcome series, who expect to move to a modest paid plan once the list grows.
Whichever you choose, connect it to the store where you actually sell. Payhip, for example, lists both Kit and MailerLite among the email services it integrates with.
Sources
- Kit: Pricing
- MailerLite: Pricing
- MailerLite Help: How to sell digital products through MailerLite using Stripe
- Payhip Help: Mailing Lists
Featured image: Photo: Rawpixel (CC0)