Sellfy is an all-in-one storefront for digital products, subscriptions and print-on-demand. Unlike marketplaces that take a cut of each sale, it charges a monthly fee. Here’s how its plans compare, based on Sellfy’s pricing page as of October 2026. We haven’t tested Sellfy ourselves.
The plans as of October 2026
- Starter: $29 a month, or $22 a month billed yearly. Up to $10,000 in annual sales, 10GB max file size and 2,000 email credits a month.
- Business: $79 a month, or $59 a month billed yearly. Up to $50,000 in annual sales, 15GB files and 10,000 email credits. Adds upselling, cart abandonment and an affiliate program.
- Premium: $159 a month, or $119 a month billed yearly. Up to $200,000 in annual sales, 20GB files, 50,000 email credits and priority support.
All plans include unlimited products, email marketing, custom domain support, PayPal and Stripe payments, 0% transaction fees and a 14-day free trial.
Costs to watch
- Processing fees still apply. Sellfy says PayPal or Stripe fees are extra, typically 2.9% + 30¢.
- Sales caps matter. Sellfy says going over your plan’s annual sales limit without upgrading may lead to a 2% overage fee.
- Branding. Removing Sellfy branding isn’t available on Starter.
Pros and cons
Pros: predictable monthly cost, no platform cut, built-in email marketing, and upsells and affiliates on Business and above.
Cons: you pay even in slow months, there’s no marketplace traffic, and useful selling tools like upsells start at $59 a month.
How it compares with per-sale pricing
The math is simple. On a platform that takes 5% per sale, $29 in fees equals $580 in monthly sales. Below that level, Starter costs more than a typical percentage fee; above it, a flat subscription starts to pay off. Remember that processing fees apply either way.
Who it suits
Sellfy makes the most sense for sellers with steady sales and their own traffic, who want a store and email in one place. If you’re just starting out with a few PLR products, a free plan with a per-sale fee elsewhere may cost less until sales pick up.
Check Sellfy’s pricing page for the latest details before you sign up.
Sources
Featured image: Photo: Rawpixel (CC0)